The Short Answer
What Should You Prewire in a New Custom Home?
Run the wire for everything you might want, not just what you are sure of today. A cable run costs a few dollars at rough-in and hundreds after drywall, plus a wall repair. At minimum that means power, cable and a recessed media box behind every planned TV; in-ceiling or in-wall speaker wire for surround sound and whole-home audio; full surround and overhead Atmos runs plus two subwoofer runs in a dedicated theater; hardwired network drops in every main room and wired access point locations; camera wiring at every exterior door and the driveway; security contacts at every door and window before insulation; conduit from the TV wall to an OnQ wiring panel where every line starts; and a flex tube from that panel out to where the internet provider comes in. Outside, plan an outlet for the landscape lighting power supply and lay its wire before the landscaping is finished. You do not have to buy the equipment now, just run the wire.
The one rule that saves the most money: wire for where you might want it, not just where you are certain today. Pre-wire is cheap. Retrofit is expensive. When in doubt, run the wire and cap it.